Do you need to quickly bring in some new customers? Farimah Schuerman and Mitch Weisburgh of Academic Business Advisors offer five helpful strategies.
- By Mitch Weisburgh, Farimah Scheurman
The most innovative ed tech products are not always the biggest sellers, but SIIA's Karen Billings points to new ways to foster innovation and grow the market.
- By Karen Billings
A lot of new companies struggle to wrap their arms around marketing. Farimah Schuerman and Mitch Weisburgh of Academic Business Advisors offer a three-point formula to simplify the process.
- By Farimah Scheurman, Mitch Weisburgh
New data from Project Tomorrow reveals a growing number of schools looking at digital tools—including text messaging, social networks, and mobile applications—as a way to bridge the home-to-school gap. Julie Evans talks about the implications of this trend and what new opportunities it presents for ed-tech solution providers.
With these alternative funding strategies, you can keep on selling despite the looming budget cuts.
EDRoom helps companies determine product potential before rolling new offerings out into the educational space.
- By Bridget McCrea
How to make sales tools work for your sales partners—and for you.
- By Jerry Rosenbusch